The story so far ...

Over forty years ago, in 1967, Dippy and Frank van Eijkelenborg founded a company making baby products: Difrax 'Di' came from Dippy, 'Fra' from Frank, and the X stood for the name of their successor, who was not known at the time. Since its foundation the baby product company has gone from strength to strength and has grown to become an important player in the Dutch market with its bottles, soothers, baby care products and cuddly toys. Difrax products are available at specialist baby shops, pharmacies, department stores, etc.

On 1 January 1999, Vivienne took over from her parents. Her father then discontinued his activities in the company; her mother, however, continued for a long time as head of customer service. Working with an innovative, creative and, above all, highly motivated team, Vivienne van Eijkelenborg has built on the foundations laid by her parents. The baby product specialist in Bilthoven just keeps on introducing pioneering innovations year after year.

Vivienne has focused not only on strategy and the day-to-day management of the company, but above all on product development. Since her arrival, the products have become more distinctive than ever. Difrax has moved away from the old-fashioned light blue for boys and pink for girls. Its own design team designs products in trendy colors. In addition, they have designed smaller soothers, because a baby’s face hidden behind a large soother really does not look nice at all.

Everything Difrax does is devoted to babies and their parents. Difrax aims to make innovative and fashionable products which make the lives of babies and parents as convenient and pleasant as possible – and we mean all babies and parents! That’s why Difrax is also a leading international player in the baby products market. Vivienne has therefore established a clear objective here: to be among the top 3 in Europe!